↳ Platform 04 // applied neural diagnostics
Pre-flight scoring for video and short-form creative.
Wreltik is the commercial surface of the Adhishtanam Neural Engine. It evaluates video and short-form creative before placement, returning a time-indexed response scorecard instead of a single engagement verdict.
↳ What it returns
Segment-level response, indexed to time.
Creative decisions are made at the level of a scene, a frame or a line of voice-over. A single number cannot tell you which one to change, so Wreltik keeps the response indexed to time.
Attention
Where the response concentrates in the opening seconds, and the moment it decays.
Emotional valence
Direction and intensity of affect across the sequence, with the segment that causes the shift.
Memory encoding
Which frames are likely to be recalled later, scored per segment rather than per asset.
Reward and friction
Predicted reward anticipation against friction, so a cut is not only liked but acted on.
↳ Workflow
From upload to scorecard.
Traditional pre-testing costs days and a recruited audience. The model does not replace audience research at every stage, but it removes the scheduling cost from the early ones.
Upload the cut STEP / 01
A finished asset or a rough edit, with audio and captions as they will run.
Model scores it STEP / 02
The Neural Engine returns a regional activation map and a temporal curve in minutes.
Read the divergence STEP / 03
Compare variants and see which segment produces the difference, not just which scores higher.
Decide before spend STEP / 04
The scorecard travels with the edit decision, so the call is documented before placement.
↳ Deployment
Two ways to run it.
Agencies and in-house teams usually use the hosted product. Enterprises with unreleased material and strict boundaries run the same model inside their own environment.
Hosted at wreltik.com STANDARD ACCESS
Upload a cut through the product interface and receive the scorecard. Suitable for work that is not confidential before launch.
On-premise or private BOUNDARY-RESTRICTED
For pre-release campaigns, unreleased product and regulated categories, the model runs inside the client environment and the assets never leave it. Scoped through the laboratory.
Neural response is not the same as commercial outcome. The scorecard predicts how a stimulus is processed; it does not promise a click-through rate, a sales lift or an award.